I believe that word choices are just as important as graphic design choices. The language I use to tell a company’s story impacts whether their potential customers will truly hear and see the benefits of the company’s products and services.
For me, knowing what makes customers who they are (B2C, B2B, size, location, industry, clientele) and what they are seeking (personal goal, business objective) is the key to creating connected, engaging copy. Using this information, I craft copy that relates to the customer’s story and shows them how the products and services a company offers can help solve the customer’s problems and achieve their objectives.
The brochures below are examples of my copywriting while working as a Marketing Assistant and Proposal Coordinator at Xcelerate Solutions in support of their Business Development department.
While working in the legal industry and government consulting, I created a range of communications materials including press releases, newsletters, talking points, video scripts, web content, presentations, briefings, messaging guides, communications plans and strategies, and outreach correspondence.
Much of my work in my roles within these industries is still considered to be confidential or proprietary. Therefore, what I can showcase here is limited. Below are some of the press releases that I wrote while working at Xcelerate Solutions as a Marketing Assistant and Proposal Coordinator and while working at Levetown & Jenkins, LLP as a Freelance Investigative Researcher and Legal Assistant.
As a previous staff and freelance writer, I've created content on a variety of topics. I've reviewed the music and concerts of signed and unsigned musicians as well as written articles that helped increase awareness of local and national charities and social causes, highlighted movers and shakers within a local social scene, and gave residents rundowns of upcoming events and activities they could enjoy locally. The pieces below are a small selection of the general interest content that I've created for print and online publications.
